Dangerously close to being the perfect transitional piece, reversible jackets have become a staple in our women’s collections throughout the years. We love finding new ways to make them stand out and we’ll be damned if we didn’t outdo ourselves this season. Hinting at both our own heritage (original logo stitched on one of the pockets, serious sportswear-vibe) and some of our key-inspirations (“Spoiled Boys” is a direct Keith Haring-reference), this soft and comfy gem consists of a tri-color velvet fabric on one side and embroidered viscose twill on the other. With so many different ways to wear it, we decided to let 3 different women do their own thing.

AMANDINE

Leaving behind her hectic life as a fashion journalist and editor-in-chief, a few years ago Amandine decided to pursue the dream that had been in the back of her head for a while: her own flower shop. She selects organic flowers that are grown locally and then creates unique, lively bouquets that can be ordered directly from her every Friday. If you live in Brussels, they’ll be delivered by bike on the same day. In all its simplicity, a brilliant idea if you ask us.

hautlescoeurs.be

HANNAH

Having been exposed to the world of art and fashion from a very young age, Hannah loves discovering new, inspiring places and exhibitions. But what she loves even more is spending time with her friends, while playing hockey together or while talking about whatever comes to mind and enjoying a drink at Café Belga, the place-to-be on Place Flagey in Brussels. She currently studies psychology but is very much open to see what career the future will bring her.

STEPHANIE

Stephanie started working as an interior designer in the same year that Bellerose started… and that’s not where the similarities end. Like us, Stephanie opts for raw, unprocessed materials and natural colors, while respecting the soul of any building she works on. She loves the diversity and constant challenge her job offers, ranging from finding just the right vintage sofa to complete a living room, to totally renewing the interior of an old townhouse.

www.stephanieparein.be

Shop the Joe Jacket

Thank you Amandine, Hannah and Stéphanie for having us!

Pictures : Victoria Nossent

Words : Bjorn Dossche

Featured

Mar 10, 2020

Behind the Brand : Helena Rohner

Mar 10, 2020

It’s no wonder that Helena’s jewelry blends into the Bellerose universe so seamlessly, as we share a love for designs that are both timeless and contemporary, with great diversity in colors and textures. We recently got the chance to discover her world, including her stunning apartment, her neighborhood and her workshop. At the same time, it allowed us to ask her some of the questions that had been on our mind for while already.

Mar 10, 2020

Feb 27, 2020

4 Ways to Take On a Boyish Style

Feb 27, 2020

Virginie is the heart and soul of our Rue de Saintonge store in Paris, and she’s also an expert at creating unique looks. So, we let her do what she does best and she put together 4 looks that are boyish, stylish and extremely wearable.

Feb 27, 2020

Feb 7, 2020

Urban Farmer

Feb 7, 2020

City kids love the fresh air and easy-does-it vibe of the countryside. Kids in the countryside love a dose of the city’s hustle and bustle. We wanted the best of both worlds, so we visited an inspiring urban farming project in London. Donkeys, rabbits, vegetables and a greenhouse, with some skyscrapers in the background. The perfect setting for a collection that is vibrant and colorful, with a playful and rebellious touch.

Feb 7, 2020

Feb 6, 2020

Pre-Spring '20

Feb 6, 2020

Our Pre-Spring drop is all about the ability to interpret creatively, mixing and matching to achieve a style that’s self-assured, vibrant and street chic. Whether it’s work or play, the city or the outdoors, we’ve got layers and layers of the good stuff.

Feb 6, 2020

Jan 30, 2020

4 Ways to Weather the Cold in Style

Jan 30, 2020

Outerwear is all about making the right choices. You can wear whatever you want underneath, ranging from a vintage Chanel dress to denim overalls with busted knees, but the wrong jacket will ruin everything you’re going for. We created a bunch of extremely wearable Bellerose looks for different occasions. Each of those looks was then elevated with the perfect jacket or coat.

Jan 30, 2020

Jan 9, 2020

Friends with Style — Marguerite

Jan 9, 2020

Because she loved painting, sculpting, cutting, pasting, salvaging - a bit of everything really – Marguerite decided to enroll at the Paris Institute for Fine Arts, where she currently is in her final year. That same creativity and energy can be found in the way she dresses, which makes sense because that’s what she’s all about. Ideal for our Friends With Style series, right?

Jan 9, 2020

Dec 5, 2019

Four ways to get festive right

Dec 5, 2019

With the cold knocking on your door, it’s time to assess your outerwear situation. Do you have what it takes to take on the rain and snow and that damn harsh northern wind? If not, we’re here for you and have a quality range to meet your needs.

Dec 5, 2019

Don’t fear the chill - Four cool winter styles

Dec 5, 2019

In the spirit of Christmas, we wanted to offer you a little gift in the shape of this style guide. A selection of killer winter looks for different occasions, featuring some of our newest drops and unusual combinations.

Dec 5, 2019

Bellerose Women SS20 - Urban Tribes

Dec 5, 2019

The women’s SS20 collection is bigger and bolder than ever. Inspired by the thriving and eclectic African cultures, it has a fresh, daring and self-assured attitude to it and we’ve decided to share this preview with you.

Dec 5, 2019

Dec 2, 2019

Our knits are it - How to wear sweaters this winter

Dec 2, 2019

Knitted sweaters are one of the best reasons to love winter. They can be worn at home and outdoors, and they work in both casual looks and chic outfits. Are you going for basic or flashy? Plain or printed? How will you choose to wear your favorite sweater this year?

Dec 2, 2019